Citizens’ expectations on Brexit

This collaborative project between the Neuropolitics Research Lab (NRlabs), at the University of Edinburgh and Full Fact, the UK’s independent fact-checking organization, employs neuroscientific, psychological and behavioural insights to help us to understand what makes Brexit-related claims spread on digital platforms.

It will inform organisations on how to communicate what is often dry and complex information related to Brexit in a credible, trustworthy and memorable way using digital communications.

Professor Laura Cram
Research Leader Professor Laura Cram University of Edinburgh
Dr Adam Moore University of Edinburgh
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