This collaborative project between the Neuropolitics Research Lab (NRlabs), at the University of Edinburgh and Full Fact, the UK’s independent fact-checking organization, employs neuroscientific, psychological and behavioural insights to help us to understand what makes Brexit-related claims spread on digital platforms.
It will inform organisations on how to communicate what is often dry and complex information related to Brexit in a credible, trustworthy and memorable way using digital communications.
