Under the rules that govern the running of the referendum, there is a designated lead group for each side in the campaigning, decided upon by the Electoral Commission.
The Vote Leave group holds this position for the Leave camp, while Britain Stronger in Europe is the main Remain body. Both these groups were set up for the particular purpose of the referendum and each is made up of individuals from a wide variety of political, business and other backgrounds. These lead groups are given access to TV broadcasts (much like the election broadcasts you have in General Elections), leaflets to every household and have higher spending limits for their general campaigning, whether that’s online marketing, public events or their staff costs. All of this means that these two groups are influential in shaping the messages that you will hear.
There are also many other groups that have been formed to fight the referendum, as well as existing groups (like political parties) that will be involved too. However, all of these have much tighter limits on their spending and don’t have the same access to broadcast media. Some of these are general-purpose groups – most significant of all is Leave.EU, which had tried to become the lead Leave group – but most are more focused on a particular audience, such as Scientists for EU.View all facts