Brexit and Beyond: Mark Pack

Dr Mark Pack, author of Polling UnPacked: The History, Uses and Abuses of Political Opinion Polls, joins Paula Surridge, one of UK in a Changing Europe’s Deputy Directors and co-author of The British General Election of 2019, in this episode of Brexit and Beyond to discuss political polling. They discuss famous polling misses, ‘house’ effects, truthfulness in polling responses, using polls to decide on a new party leader and more.