Understanding the Red Wall: Politics and identity in the new electoral battlegrounds
The 2019 general election gave birth to a new term for understanding electoral geography, the Red Wall. This report, ‘Understanding the Red Wall: Politics and identity in the new electoral battlegrounds’, focusses on a series of focus groups conducted by Ipsos on behalf of UK in a Changing Europe with voters in seats across Yorkshire and Humberside, that had either been won by the Conservatives in 2019 or held by Labour with a significantly reduced majority.
The groups focussed on the issues and priorities of these voters; their understanding of the 2019 general election with the benefit of 18 months hindsight and their identities both political and non-political. Full details of the groups can be found in the accompanying report from Ipsos.
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